First Insight — Digital Platform Re-Engine & Marketing Automation Transformation

Duration: 3 Months

Client: First Insight, Inc.

Category: eCommerce

Location: USA

Here to Know About This Project

First Insight is a leading analytics and decision-intelligence company that empowers retailers and brands to anticipate product demand, optimize pricing, and enhance customer experiences. firstinsight.com+1
They approached our team to modernize their digital presence and fortify their inbound marketing operations—helping their growth strategy by connecting web traffic, content engagement and lead conversion with their backend AI-platform capabilities.

The Challenge of the Project

The existing website and digital infrastructure lacked seamless alignment with their high-velocity SaaS operations: content, lead capture, and demo-flows were fragmented and lacked marketing automation.
They needed to integrate their value narrative (predictive analytics, Voice-of-Customer data) with an optimized site experience built for conversion, while supporting global visitors.
Internally, the marketing & sales teams sought a unified CRM + marketing-automation stack (HubSpot) to enable efficient lead-management, segmentation and nurture workflows.

Our Solution & Approach

We initiated a discovery phase mapping web visitor behaviour, content-performance gaps and the existing lead journey. Based on these insights, our team redesigned the digital experience and marketing infrastructure:

Rebuilt the website on a modern CMS integrated with HubSpot CMS + Marketing Hub, enabling seamless content updates, global visitor detection and dynamic personalization.
Designed and implemented lead capture flows, interactive demo-request modules and gated resource libraries, all integrated into HubSpot CRM for automatic contact creation, lead scoring and segmentation.
Created and deployed automated nurture campaigns tailored for different audiences (retail brands, luxury goods, mass market) leveraging HubSpot workflows, smart logic and behaviour-based triggers.

Key Deliverables & Implementations

Result & Impact

Post-launch, First Insight’s digital ecosystem became a stronger growth engine: marketing now operates on an integrated platform, content engages target audiences with clarity and the website aligns directly with the company’s predictive-analytics credibility. The new infrastructure enabled more efficient lead-management, faster campaign launches and clearer transparency into inbound-to-sales workflows