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Roeeby is a creative lifestyle brand founded by designer Roee Ben Yehuda, known for its minimalist aesthetics and storytelling approach. The client approached us to revamp their digital identity through a custom WordPress solution — one that not only elevated visual appeal but also gave the internal team complete control over content management and updates.
The previous Roeeby website suffered from outdated visuals, rigid layouts, and limited flexibility. The brand needed a high-performing, visually dynamic website that could adapt to frequent content updates, showcase creative projects elegantly, and perform flawlessly across devices. Our goal was to rebuild the site architecture while maintaining a light, elegant design consistent with the brand’s tone.
We started by conducting a user-journey analysis to understand visitor flow and how audiences interacted with portfolio content. Based on this, our design team created a sleek, modern interface focused on imagery, readability, and smooth navigation. On the development side, we implemented a custom WordPress theme optimized for speed, flexibility, and brand storytelling. Using Advanced Custom Fields (ACF), we ensured Roeeby’s team could easily manage pages, projects, and visuals without needing developer assistance.
The redesigned Roeeby website reflects the brand’s refined aesthetic and storytelling essence. It now serves as a dynamic digital showcase that’s faster, more engaging, and easier to maintain. The intuitive backend empowers the client to scale content independently, while the refreshed interface strengthens Roeeby’s creative brand presence globally.