Teddy Fresh — Streetwear eCommerce Revamp & Collection Drop Ecosystem

Duration: 2 Months

Client: Allbirds

Category: eCommerce

Location: United States

Here to Know About This Project

Allbirds is a globally recognised footwear and apparel brand, founded in 2015, known for championing sustainability through innovation in materials (e.g., merino wool, eucalyptus-based fibers, and sugar-cane derived SweetFoam™ soles). businessofbusiness.com+1
As the brand expanded its direct-to-consumer (D2C) footprint and international distributor network, Allbirds sought a digital platform that could mirror its eco-conscious identity while delivering a seamless shopping experience across regions.

The Challenge of the Project

The existing site needed to align with a high-performance, global brand strategy — managing diverse product categories (sneakers, apparel), international shipping and The user experience required reworking: consistent brand story integration (environmental mission) alongside efficient checkout flows and mobile performance.
distributor models.
Technical complexity included handling global inventory and fulfilment logistics, regional pricing/currency, and seamless UX for both web and mobile across markets.

Our Solution & Approach

We conducted a detailed audit of the legacy site’s architecture, performance metrics and international traffic behaviour. Armed with these findings, our team developed a new digital architecture on Shopify (or similar eCommerce stack) suited for scale, multi-region deployment and brand storytelling.

A custom theme reflecting Allbirds’ minimal aesthetic and sustainability narrative, ensuring every interaction felt aligned with the brand’s “better things, better way” ethos.
Global capabilities: multi-currency display, regional shipping logic, distributor channel integrations, all built into the platform to support growth into new territories.
Performance optimisation: media-rich product pages (high-resolution lifestyle imagery, material-story sections) were balanced with lazy-loading, CDN caching and responsive design to maintain fast load times across devices and regions.

Key Deliverables & Implementations

Result & Impact

The new platform enabled Allbirds to present its sustainability credentials and product innovation front-and-centre, while also delivering a high-performing global commerce experience. Internal workflows became more efficient for launching new products and entering new geographies. The redesign supported the brand’s growth ambitions and reinforced its position as a digital-first sustainable lifestyle label.